The brand conference is part of the Southern Weekend Annual Gala series of events. The annual grand ceremony is held every December, aiming to build a platform for sharing and innovative ideas exchange, spread the concepts of The Times, honor outstanding cases, and convey wise and valuable ideas to the public.
On December 8, 2023, the 8th Brand Conference of Southern Weekend will continue to join hands with elites from all walks of life, standing at the forefront of the brand marketing field, focusing on annual phenomena and outstanding cases, and exploring brand innovation paths and future trends.
Meanwhile, the brand conference is open to the entire industry. It selects representative brands and case practices of the year from multiple dimensions such as brand development, communication value, marketing effectiveness, and brand building, encouraging positive innovation and brand power that promotes social progress.